Executive Summary
Planily is a human-centred platform designed to significantly reduce the cognitive load, mental stress, and organizational anxiety experienced by modern households. Addressing the 23 hours/week spent coordinating and the 78% of parents feeling overwhelmed, Planily offers calm, shared visibility, structured routines, and positive motivation.
Our Mission:
Help households live more calmly, cooperatively, and connected — with clarity, structure, and care.
Table of Contents
1. The Human Problem & Planily Solution
1.1 The Pain Points
23 Hrs
Per Week
Time spent coordinating tasks, leading to exhaustion and "admin fatigue".
62%
Of Arguments
Stem from unclear responsibilities, nagging, and lack of clarity at home.
78%
Overwhelmed
Parents report significant stress and cognitive load managing family logistics.
1.2 The Solution Components
Planily provides a shared digital home that reduces cognitive load and fosters teamwork.
Daily Clarity
Today's Focus & Simple 'mark done' flow.
Shared Structure
Weekly/Monthly Plans & Family Tasks dashboard.
Motivation
Points, streaks, and praise for positive behavior.
Communal Fit
Shared Display Mode for kitchen screens.
2. UX Walkthrough & Product Philosophy
Today's Focus
A calming daily screen showing events, tasks due, weather, and a simple “mark done” flow. Built for clarity in 30 seconds.
Weekly Plan
Structured week view for family events, pickups, chores, and repeat routines. Designed for co-planning on Sunday nights.
Monthly Overview
Long-range calendar ideal for school terms, trips, holidays, and health appointments. Clean visual rhythm makes scanning simple.
Family Tasks
Balances clarity and motivation with assigned tasks, child mode, points earned, parent approval queue, and streak tracking.
Live Demo Available
Experience the calm and clarity of Planily first-hand.
3. Market Opportunity & Strategy
3.1 Market Sizing (TAM / SAM / SOM)
Targeting key digital households across the UK, EU, and US, with realistic growth focused on high-conversion markets.
| Segment | Metric | Size (Households) |
|---|---|---|
| TAM | Global Potential | 75 Million |
| SAM | English-speaking/EU Digital | 12 – 18 Million |
| SOM | Realistic 5-Year Reach | 120K – 160K |
3.2 Pricing & Revenue Model
Premium Family
£6.99/mo
Primary subscription revenue (8-15% conversion).
Schools/Councils
£2K/yr
High-value institutional licensing per site.
HMO/Landlords
£2/room
Scaling through shared living properties.
Quarterly Roadmap
- Q1
Croydon Launch
Local launch, grant utilization, 1,000 early families.
- Q2
Regional Expansion
Sutton + Surrey, parenting influencers, SEO content.
- Q3
National Push
Press outreach, B-Corp certification initiated.
- Q4
Investment Readiness
SEIS/EIS readiness, public sector pen testing.
Certification Roadmap
4. Tech, Financials & Exit
4.1 Technology Architecture
- Serverless AWS
Near-infinite scalability and minimal hosting costs.
- DynamoDB Engine
Event engine for millions of routine events.
- React + Vite
Rapid development and sub-50ms sync.
- Secure by Design
Encryption and least-privilege access.
4.2 5-Year Projections
| Year | User Range (Families) | ARR Estimate |
|---|---|---|
| Year 1 | 5,000 – 8,000 | £350K – £560K |
| Year 3 | 45,000 – 60,000 | £3.1M – £4.2M |
| Year 5 | 120,000 – 160,000 | £8.6M – £12.4M |
4.3 Exit Strategy & Valuation
Planily is a strategic acquisition target due to its structured data, high-trust certification stack, and focus on the household control ecosystem.
Estimated Valuation (Year 5)
£90M – £190M (Strategic up to £250M+)